Hi, I’m Alyssaπ
With over 10 years of experience in the e-commerce industry, I know exactly what it takes to build and run a brand from scratch.
I have built successful brands on Amazon, Etsy, and Shopify, and recently sold my own seven-figure e-commerce brand in 2023.
My specialty is helping DTC brands and businesses who want to gain more exposure online because I understand that organic reach is more important than ever.
π©π»βπ»What I Do
I turn company blogs into revenue-generating customer acquisition channels.
I advise companies on their content-based SEO strategies so that customers will find them on Google the moment they’re ready to buy.
πMy Objective
My goal is simple: To help your brand earn revenue organically through targeted traffic – so that you can spend less on paid advertising while making more sales.
π‘What I Believe
SEO and content marketing are the greatest untapped opportunities for DTC companies.
Compared to paid advertising, appearing organically in search results to warm and curious audiences is a significantly more efficient and cost-effective way to acquire customers.
The thing is…
Almost all SaaS companies understand that SEO is crucial for exposure and success. However, most DTC companies don’t.
That’s why you still see the largest DTC brands with no consistent SEO or content marketing strategy, meanwhile painstakingly burning through ad spend.
I’ve been in your shoes before.
I know what it feels like to pour money into Facebook ads, with diminishing (and many times negative) returns.
In my own brand, there was a time when Facebook ads worked incredibly well for us. Like many brands, our performance peaked in 2020, and it went downward from there, starting with Apple’s implementation of iOS 14.
We had just begun to scale and felt like we couldn’t survive without Facebook ads. Yet, it was a crucial part of our marketing strategy. It was a dangerous game.
We went through ad agency after ad agency. We even tried running ads on TikTok.
It was a very slippery slope, and it felt like a game that was rigged in favor of Facebook. No matter what we tried, we could never come close to our peak performance in 2020. Not even close.
Ads Simply Aren’t Sustainable
In 2023, ad costs only continue to rise, with many brands feeling the sting in their profit margins.
How much are you paying to acquire a customer? $50? $90? $200? Maybe even more?
And after you win that customer… how many purchases does it take for your brand to recuperate that initial cost?
Unfortunately, many brands never see that return.
The truth is: ads are unpredictable. You’ll always be subject to how the algorithm is feeling that day or privacy updates from third-party companies.
And even if you have a solid email strategy, strong influencer marketing, and a great ambassador and reward program – how are you doing anything different from your competitors?
Your Competitors vs. You
Thankfully, your competitors are also stuck in the Facebook game like everyone else. They’re likely not paying attention to their own blogs or content strategies.
They’re talking about CPC and CPMs and running variations of previously winning campaigns (that are only losing effectiveness). SEO is just another distant topic on their radar that they’ll get to… someday.
Now, take a look at their websites and check out their blogs (if they even have one). Chances are, they look rather basic.
This is the competition you’re up with.
This is where YOU can come on top.
The Missing Link for Your Brand
How would like to appear at the top of the search results when your potential customers are looking for your product?
For example, let’s search for something as simple as “non toxic mascara”.
Not a single brand shows up on the first page.
Now, imagine if you were ranked at the top for every product in your niche.
Google would be putting your products directly in the hands of new and seasoned customers who have their credit cards ready and eager to buy.
And all this would cost you ZERO ad dollars.
The Good News
So, how can you start ranking at the top of Google?
Actually, it’s simple (especially compared to Facebook ads).
Implementing a solid SEO and content strategy is actually quite straightforward.
However, it takes precision, time, and the right tools.
Thankfully, I’m here to do the hard work for you.
I’ll shortcut the process so you can get the results you’re looking for in months (instead of years).
My 10+ years of experience in the e-commerce industry are huge in getting the results (and the revenue) your DTC brand is looking for. You simply won’t get my strategies from just any SEO consultant.
With a solid SEO and content strategy, you can expect the following:
- β Increased visibility and higher search engine ranking for your website
- β Increased targeted traffic to your website
- β More leads and purchases generated from organic searches
- β Improved user experience with optimized content tailored to your target audience (which can lead to higher conversion rates)
- β Increased customer engagement, trust, and loyalty – your brand will be seen as the authority in your industry
- β Enhanced brand awareness and recognition
- β Greatly reduced customer acquisition costs
- β Gain entirely new audiences that are not seeing you on social media
- β No more dependency on paid media and Facebook ads
And the best part? Unlike other marketing methods, SEO is evergreen, and returns only get better with time.
Are you ready to crush your content strategy and find your greatest untapped source of new customers?π°
Fill out the form below and let’s chat.π